When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

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SearchCap: Google Assistant updates, search referral growth & marketing efforts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant updates, search referral growth & marketing efforts appeared first on Search Engine Land.

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Get your digital transformation efforts in full gear by attending the MarTech Conference!

Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9–11 at the world’s premier marketing technology conference! The post Get your…

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Metrics blindness: Why it’s harming your link dev efforts

Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land.

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SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level

The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help. The post SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level appeared first on Search Engine Land.

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