Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.
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How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. The post 4 steps to make your organic listings more effective appeared first on Search Engine Land.
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Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. The post 4 effective local positioning strategies you’re overlooking appeared first on Search Engine Land.
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Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines. The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing