How Google’s recent changes affect higher education websites

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads.

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SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy Advertisers will need to use call or location extensions to display phone numbers. Tool Overview:…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing