In the third of his multi-part series on international search marketing, Bing’s Gabriel Kwakyi discusses the Latin American market. The post The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America appeared first on Search Engine Land.
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China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market. The post The Great Chinese E-Commerce Gold Rush appeared…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Erin Everhart addresses some of the unique challenges facing e-commerce sites when it comes to search engine optimization. The post 5 SEO Problems Plaguing E-Commerce Websites appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…
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Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO project. 1. Maintain A Simple Site Structure Make…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing