How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

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5 ways to avoid duplicate content and indexing issues on your e-commerce site

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.

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Improving e-commerce text ads with ad customizer data feeds

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Please visit Search Engine Land for the full article.

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results. The post What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? appeared first on Search Engine Land.

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7 on-site SEO problems that hold back e-commerce sites

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. The post 7 on-site SEO problems that hold back e-commerce sites appeared first on Search Engine Land.

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Why e-commerce SEO is NOT a one-shot wonder

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list. The post Why e-commerce SEO is NOT a one-shot wonder appeared first on Search Engine Land.

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