Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you. The post Are Dynamic Ad Varieties A Waste Of Your Time? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Automated extensions display content from ad landing pages. The post Google Debuts AdWords Dynamic Structured Snippets appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing Ads has debuted Dynamic Sitelinks, new annotations that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines know that sitelinks increase…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories As the analysis continues on yesterday’s Google local search algorithm changes…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing