Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Posted on February 26, 2022 by gftshappy

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

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Static headlines now available for DSAs in Microsoft Advertising

Posted on March 11, 2021 by gftshappy

Marketers can now have full control over their ad text with Dynamic Search Ads

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Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Posted on July 12, 2019 by gftshappy

Here’s a script that pulls a report on ad performance based on copy length.

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SearchCap: Google search app, PPC titles & AdWords DSAs

Posted on March 28, 2017 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search app, PPC titles & AdWords DSAs appeared first on Search Engine Land.

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