The Secret to Driving Facebook and Display Ad ROI

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelier

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Google PageRank Factory, Cop Pulled Over Self Driving Car & Google Gum

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Cop Pulls Over Google Self-Driving Car For Driving Too Slow: Source:…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSORED WEBCAST: Driving More Clicks, Calls and Sales — The New Mobile Rules for Search, Social and Display

In this Digital Marketing Depot webcast, mobile marketing experts from ymarketing, DialogTech and MobileMoxie will share new data-driven strategies for driving more clicks and calls from Google, Bing, Facebook, Twitter and more. Join us on August 20 and learn about new strategies for optimizing…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Shifts In Consumer Behavior Driving Google’s Maturation

Columnist Nathan Safran takes a look at where Google is heading — and what challenges it faces — in the age of mobile. The post The Shifts In Consumer Behavior Driving Google’s Maturation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: GooglePlex Fire, Driving A Self Driving Car & Google Trophy

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Only Way To Drive A Google Self Driving Car: Source: Google+ GooglePlex…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search In Pics: Remote Control Android, Google Self Driving Car In Parade & Android Soccer Ball

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Remote Control Androids At Google Offices: Source: Google+ Android Soccer…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Driving PPC And SEO Synergy In Large Enterprises

I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing