Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns. The post Programmatic Advertising & How It Can Drive Your PPC Forward appeared first on Search…
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The new leadership will be charged with creating local communities to help educate and support search marketing professionals. The post SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative appeared first on Search Engine Land.
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You’re using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable lead type. The post How To Drive Phone Conversions With PPC appeared first on Search Engine Land.
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Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land.
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MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others…
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Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads,…
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Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…
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