Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. The post Making the case for mobile site optimizations: Who doesn’t want an extra $ 13K?…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why. The post Google Penguin doesn’t penalize for bad links – or does it? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords. The post Google clarifies Keyword Planner doesn’t require an active campaign appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. The post Got spam? Google My Business doesn’t care. appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Google still uses many desktop signals for mobile ranking, even after April 21st. The post Google Mobile-Friendly Algorithm Currently Doesn’t Differentiate Some Desktop Ranking…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has continually denied that an account-level Quality Score exists — yet this unseen metric still seems to have an impact on AdWords performance. The post If Account-Level Quality Score Doesn’t Exist, Can It Really Hurt Your AdWords Program? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing