Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land.
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Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.
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Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.
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How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma….
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Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.
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In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine…
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In this Digital Marketing Depot webcast, mobile marketing experts from ymarketing, DialogTech and MobileMoxie will share new data-driven strategies for driving more clicks and calls from Google, Bing, Facebook, Twitter and more. Join us on August 20 and learn about new strategies for optimizing…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing