PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?

Posted on January 25, 2016 by gftshappy

Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive. The post PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed? appeared first on Search Engine Land.

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What To Do When The PPC Competition Plays Dirty

Posted on October 12, 2014 by gftshappy

Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action. The post What To Do When The PPC Competition Plays Dirty appeared first on Search Engine Land.

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