5 common digital marketing mistakes (and how to fix them)

Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this…

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Son of Siri: Viv aims to go way beyond today’s digital assistants

Viv hopes to effectively supersede Google as “an intelligent interface to everything.” The post Son of Siri: Viv aims to go way beyond today’s digital assistants appeared first on Search Engine Land.

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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

Combined value of US search market last year was $ 29.2 billion; mobile search was worth nearly $ 9 billion. The post IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue appeared first on Search Engine Land.

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Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

How travelers are changing the way they search, shop and buy. The post Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve appeared first on Search Engine Land.

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Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative

Wanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market. The post Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative appeared first on Search Engine…

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Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people. The post Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant appeared first on Search…

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Digital Advertising On Baidu: A Recipe For Success

Confused or overwhelmed by all the red tape surrounding Baidu search advertising? Contributor David Roth has some tips for how to navigate the advertiser certification process. The post Digital Advertising On Baidu: A Recipe For Success appeared first on Search Engine Land.

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SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes appeared first on Search Engine Land.

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Big Digital Marketing Resolutions For 2016

According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next. The post Big Digital Marketing Resolutions For 2016 appeared first on Search Engine Land.

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