Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.

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What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The post What’s different about digital marketing in the cannabis industry? appeared first on Search Engine…

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. The post Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different appeared first on Search Engine Land.

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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. The post Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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