Tag Archives: Device

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

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Can Google Home emerge from Amazon Echo’s shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

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SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.

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Google expanded text ads are live, and device bidding & responsive ads for native roll out

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Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

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How to use device bid adjustments, straight from Google

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AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land.

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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

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Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land.

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Well played, Google: Advertisers (finally) get more device bidding controls

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The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding…

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Bing Ads makes it easier to segment performance data like time of day and device 

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The feature is now live in all accounts. The post Bing Ads makes it easier to segment performance data like time of day and device  appeared first on Search Engine Land.

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