Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year

Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO –  than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop

The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google News Reader Is Updated For Android & iOS, With Customized Settings & Added Desktop Features

Google is updating the look and feel of its News reader on Android and iOS devices, as well as adding a few new features. According to the announcement, the new Google News reader for Android and iOS offers three new customized settings: the option to change the theme from light to dark, reduce or…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing