SearchCap: Google ends ODP description, EU fines Google & local best practices

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ends ODP description, EU fines Google & local best practices appeared first on Search Engine Land.

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AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.

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Google My Business drops ability to edit business description field

Your Google local profile description field can now only be edited on Google+. You can no longer update it on Google My Business. The post Google My Business drops ability to edit business description field appeared first on Search Engine Land.

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How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…

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Google Search Results Snippet Overlay Descriptions May Use DMOZ Description

About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […]

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