Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.
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Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.
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Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
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Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility. The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
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Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing