Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

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Report: EU responding to Google antitrust search-quality defense with new objections

Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position. The post Report: EU responding to Google antitrust search-quality defense with new objections appeared first on Search Engine Land.

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