Microsoft debuts brilliant Cortana SDK strategy

The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo. The post Microsoft debuts brilliant Cortana SDK strategy appeared first on Search Engine Land.

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Google brings store visits to Google Display Network, debuts cross-device retargeting

Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.

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Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears

The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now…

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SearchCap: Google Debuts New Hotel Booking Ads, A New Call Analytics Report & Holiday Paid Search Drivers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears The grand, awkward Carousel experiment appears to be coming to an end — for local listings…

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Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same…

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Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings,…

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Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN

Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can…

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