Google Ads issue results in missing conversions from data-driven attribution

Posted on February 11, 2022 by gftshappy

The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Posted on October 5, 2021 by gftshappy

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief

Posted on September 28, 2021 by gftshappy

And, should robots.txt support a feature for no indexation? Take the survey.

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Posted on September 28, 2021 by gftshappy

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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Breaking down President Biden’s data-driven social media strategy

Posted on February 15, 2021 by gftshappy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.

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Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Posted on October 12, 2020 by gftshappy

Conversion Lift is also now in beta for YouTube campaigns.

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September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor

Posted on September 9, 2015 by gftshappy

Finding the right balance between personalization and privacy. The post September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor appeared first on Search Engine Land.

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Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast

Posted on September 2, 2015 by gftshappy

How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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