This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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Why SEOs are going to miss the Structured Data Testing Tool

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.

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