Google Search Console overcounted mobile page experience data since June 29th

For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports.

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Google launches new way for publishers to use first-party data to enhance targeted advertising

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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Google search terms report adds historical query data for impressions without clicks

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

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