Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs November 2014. Beneficiaries of that loss were…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support

Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support. The post Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies. The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple Capturing Spotlight Search Query Data, Sharing With Bing

An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How To Prove The Value Of SEO Without Drowning In Data

Having a tough time communicating the value of SEO to your C-Suite? Erin Everhart provides some tips on how to tackle this common issue. The post How To Prove The Value Of SEO Without Drowning In Data appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New Search Engine Indexeus Exposes Hackers, Data Breaches

A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $ 1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing