The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.
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Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.
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Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine…
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Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.
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Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. The post Does finding that micro-moment feel…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.
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Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO vectors, Google data studio & more appeared first on Search Engine Land.
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Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out. The post What is Google Data Studio and how can you use it? appeared first on Search Engine Land.
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A step-by-step look at getting more granular estimates from Keyword Planner. The post Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google appeared first on Search Engine Land.
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