Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. The post Paid search analytics: What treasures are hiding in your data? appeared…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. The post Preparing for local reach in a ‘post-rank’ world: Get your data in line appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. The post Google Data Studio beefs up AdWords MCC integration appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google likely has 30+ billion queries per month across platforms. The post Data: Google monthly search volume dwarfs rivals because of mobile advantage appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing