Tag Archives: Data

A closer look at Bing’s box and whisker plots to analyze CPC data

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The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing histograms reveal better business intelligence metrics with data distributions

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Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing