While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…
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Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. The post Successful SEO programs require content that supports the entire buy cycle appeared first on Search Engine Land.
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Are you forgetting the “marketing” in your content marketing? The post The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing