Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
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After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Will Snapchat and Pinterest benefit from advertiser frustrations?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keep your cool this holiday weekend knowing your campaigns are in top shape.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing