New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results. The post Google My Business tests a messaging feature to chat with your customers appeared first on Search Engine Land.
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The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…
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Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. The post How New & Existing Customers Interact With Your Paid Search Ads Differently appeared first on Search Engine Land.
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With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. The post Using Paid Search To…
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Content is aimed at helping customers both sell and manage Bing Ads more effectively. The post Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers appeared first on Search Engine Land.
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Large Customer Sales accounts will be transitioned to invoicing. The post Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers appeared first on Search Engine Land.
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Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land’s Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing