Tag Archives: Customers

SEO for multi-language websites: How to speak your customers’ language

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Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for multi-language websites: How to speak your customers’ language appeared…

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Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

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It will now be able to manage customers’ physical and digital presence. The post Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers appeared first on Search Engine Land.

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Get inside your customer’s head: A guide to writing irresistible calls to action

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Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click. The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land.

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Using call and SMS data to drive new customers

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Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

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Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…

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