9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis

Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.

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Search used when brands are unknown, but it’s direct navigation for existing customers

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms.

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