Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. The post Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting appeared first on Search Engine…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this. The post Search, Content & Customer Experience – Moving Prospects From Awareness To Action appeared first on Search Engine…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how reviews can help drive SEO traffic and revenue. The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Turn more shoppers into buyers by gaining their trust. The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well. The post Making Customer Support Part Of Your SEO Program appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. They’ll discuss how implementing a third-party customer…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing