Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for…
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It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…
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Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
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In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from…
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Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keep lists up to date by uploading changes to existing lists. The post Google makes it easier to add & remove emails from Customer Match lists in AdWords appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps appeared first on Search Engine Land.
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Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.
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In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing