A handful of new updates should help make Google’s Performance Max campaigns more effective.
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Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
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Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
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The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.
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The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.
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The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
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We also spoke about human experience marketing and the adaptation of technology.
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Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
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And, customer match is now generally available to all advertisers on Microsoft’s platform.
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Having match rate data upfront can help to contextualize performance expectations.
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