Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
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The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.
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Local business owners are no longer limited to advertising around their physical location.
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The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.
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Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
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Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.
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How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
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Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Also introduces more schema filters and matches Google’s search font size on desktop.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing