If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on…
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Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.
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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts Tick tock, we’re in the final countdown before the big…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing