Mobile organic clicks on declined roughly 10 points between 2016 and 2018.
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The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: Results are mixed appeared first on Search Engine Land.
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Averages mislead because click-through rates vary widely by site and category. The post Study: Forget About Average Organic CTRs, They Mean Nothing appeared first on Search Engine Land.
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Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…
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