Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.

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Google brings store visits to Google Display Network, debuts cross-device retargeting

Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.

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AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land.

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SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain appeared first on Search Engine Land.

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SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists appeared first on Search Engine Land.

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YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…

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Reaching The Modern Family: Cross-Device Advertising Is A Must

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not. The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.

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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

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