Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision.
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A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. The post Enterprise SEO and cross-channel performance: Activation and integration appeared first on Search Engine Land.
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Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.
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The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.
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In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. The post The state of cross-channel paid search, part 3: SEM & display appeared first on Search Engine…
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In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV…
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The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.
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