Tag Archives: Critical

4 critical areas to consider when performing AdWords audits

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AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! The post 4 critical areas to consider when performing AdWords audits…

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Google AMP reports now differentiate between critical and non-critical errors

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Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google. The post Google AMP reports now differentiate between critical and non-critical errors appeared first on Search Engine Land.

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Your Ideal Shopping Campaign: The Critical Segmentation Decision

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Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. The post Your Ideal Shopping Campaign: The Critical Segmentation Decision appeared first on Search Engine Land.

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