Ads Creative Studio will consolidate Google’s various creative advertising tools

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.

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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

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How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.

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[Reminder] Upcoming webinar — Tips for better brand/agency creative collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…

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[Webinar] Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing