Marin: Search CPCs outpaced spend growth in Q4 2017

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

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Marin: Search CPCs outpaced spend growth in Q4 2017

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marin: Search CPCs outpaced spend growth in Q4 2017

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google advertisers blacklisted after exploiting AdSense, driving down CPCs

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.

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SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets appeared first on Search Engine Land.

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US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]

Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. The post US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] appeared first on Search Engine Land.

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