This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. The post Gauging The Impact Of The AdWords Countdown Customizer appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Widget In AdWords Makes Countdown Copy Easy Quickly set up dynamic countdowns in ads without having to type variable strings. Quickly set up dynamic…
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Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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