Why Copying Campaigns Between Search Engines Misses Opportunities

Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. The post Why Copying Campaigns Between Search Engines Misses Opportunities appeared first on Search Engine Land.

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How To Learn From Your Competitors Without Copying Them

Link Week Columnist Julie Joyce gives insights into five ways to use competitive analysis to help build out a new link profile — without blindly copying it. The post How To Learn From Your Competitors Without Copying Them appeared first on Search Engine Land.

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