It’s often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign. The post 5 Search Ad Copy Resolutions For 2015 appeared first on Search Engine Land.
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Advertisers will need to use call or location extensions to display phone numbers. The post Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy appeared first on Search Engine Land.
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As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…
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Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown. The post Should You Copy A Top Site’s SEO? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Nixed 4,143 Links To YouTube, Groups Under “RTBF” On the heels of our earlier discussion of search-index removal requests under the…
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When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…
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