Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.
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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
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When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
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AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
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Paid search ad copy strategies during the coronavirus pandemic.
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Here’s a script that pulls a report on ad performance based on copy length.
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Check out these two new features in Google Search Console.
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Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
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With a new option, it’s now possible to get all your old columns settings back.
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Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.
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