Google Launches Ability To Track “Website Call Conversions” In AdWords

Posted on August 18, 2014 by gftshappy

Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Posted on January 17, 2014 by gftshappy

Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

Please visit Search Engine Land for the full article.