So, the developer didn’t implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice. The post Troubleshooting AdWords Conversion Tracking For Non-Techies appeared first on Search Engine Land.
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Is your AdWords campaign ready for success in 2015? The post AdWords Success for 2015: Conversion Tips from Inside Experts appeared first on Search Engine Land.
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Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and…
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Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…
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There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts! The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.
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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images Bing announced a large maps update today, where they have added hundreds of…
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The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion…
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There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $ 1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps…
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