Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
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Initiative faces the challenge of gaining publisher and consumer adoption.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new attribute allows you to exclude products at the country level.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London.
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Google began supporting these new controls last September and now Bing adds control for snippets.
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PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.
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Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls
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By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing